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Plastics Decorating Magazine offers the latest news and
technologies in the world of plastics decorating and
assembly. We cover hot stamping, pad printing, screen printing, heat
transfers, in-mold decorating, as well as ultrasonic
welding, heat staking, and other plastics assembly techniques.
If you are not currently
receiving the magazine, fill out the online subscription form and
we’ll
get you on the list!
If you are a supplier to the industry, look through our
advertising rates and editorial schedule. Because we have a targeted circulation
of 10,000, you will find our rates as low as ˝ the price of more general
plastics magazines.
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CALENDAR
February 9-11 2010,
PlastecWest, Anaheim, Calif., (310) 445-4200,
www.canontradeshows.com
June 15-16 2010,
SPE Decorating & Assembly Division TopCon 2010, Franklin/Cool Springs
(Nashville), Tenn., (785) 271-5801
May 16-20 2010, SPE ANTEC 2010,
Orlando, Fla., (203) 775-0471,
www.4spe.org
June 8-10 2010,
Plastec East (MD&M East, Atlantic Design & Mfg. Show, East
Pack, Green Mfg. Expo, ATX Automation), New York, N.Y., (310)
445-4200, www.plasteceast.com
June
15-16 2010, SPE Decorating & Assembly Division TopCon
2010,
Cool Springs (Nashville), Tenn., (785) 271-5801
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EMPLOYMENT OPPORTUNITIES
• Hot Stamp Equipment
Machine Builder
(07/01/08)
Self motivated team player with experience
in design, trouble-shooting, machine building. Literate in latest
software / CAD, PLC. Hands on tool room experience, automation
components. Experience with Hot Stamping Machinery a must. Position
located in North Carolina.
Reply to: Hiring Manager:
compoplast1@aol.com
• Hot Stamp Equipment Sales (07/01/08)
Experienced machinery sales person with working
knowledge of Hot Stamping industry. Machine trouble shooting and
application experience. Position located in North Carolina.
Reply to: Hiring Manager
compoplast1@aol.com
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Programming 'Tuning Up' for TopCon 2010
The SPE Decorating & Assembly Division is
hard at work ‘tuning up’ its line-up of technical papers for TopCon 2010 – a
topical conference addressing the latest developments and innovations in
decorating and assembly processes. Slated to be held June 15 – 16, 2010, at the
Marriott Franklin Cool Springs (just outside Nashville, Tenn.), “Tune into
Innovation” will focus on emerging technologies in a strong line-up of technical
presentations that represent what is hot in decorating and assembly – each
presented by experts in their field. TopCon attendees also will have the
opportunity to learn about the latest products and services available to the
plastics industry in a special Supplier Trade Fair held the first day/evening of
the conference.
A sampling of technical sessions already
secured for the upcoming 1˝-day event includes Laser Marking & Product Security,
Chrome Replacement, Green Solutions for Pad Printing, UV Inks/UV Print Heads
with Ink Jet Printing, Cold Gas Plasma, and more. And new for TopCon 2010,
special focus breakout sessions will feature programming solely devoted to
technological developments in assembly processes.
The official ‘Call for Papers’ is now
underway. To be considered for the 2010 TopCon, submit a prospectus by Dec. 1,
2009, to TopCon Chairman Jeff Peterson at jeff@petersonpublications.com or call
(785) 271-5801
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Tips for Advertising in an Uncertain Economy
With all the talk about a slowing economy, business owners are looking for
ways to cut costs. However, cutting advertising during an economic downturn is
not a sound business practice, says Mac McIntosh, a business-to-business
marketing consultant located in North Kingstown, Rhode Island.
It’s been proven over and over that companies that advertise during a
slowdown “are the first to come back,” says McIntosh. They also experience
“faster growth at the other end [of a slowdown],” he says. McIntosh tested this
theory firsthand in 2001-2002 when the economy hit the skids. He continued to
advertise and found his business doing well when things turned around; some
competitors who had foregone advertising ended up out of business, he notes.
What should you do to market your company
during tough times?
- Tweak your advertising message, he says. In a downturn, consider running
ads that focus on products or services that are most profitable, the easiest
to sell or those most applicable to potential customers.
- If your budget is tight, hold off running “image” ads. Instead of
promoting your company’s image or brand, design ads with offers or calls to
action.
- Include a variety of offers tailored to customers at different places in
the buying cycle. You might want to offer free samples to those thinking about
trying out your firm, as well as a tool or checklist for those further along
in the sales process. Coupons work, says McIntosh, whether customers
actually clip them or cite the special offer when they are ready to order.
- If you don’t currently track leads from ads, start now, says McIntosh.
Doing so is easier and less expensive than you might think. You can use
unique extension numbers for phone numbers used in ads in different
publications, promote a specific web landing page in each ad, or use a
unique email address, he suggests.
- Determine if your suppliers offer a co-op marketing program, enabling
you to share the costs.
Mac McIntosh specializes in helping companies get more high-quality sales
leads and turn them into sales. He can be reached at (800) 944-5553, or via
email at
mcintosh@sales-lead-experts.com.
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