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Plastics Decorating Magazine offers the latest news and
technologies in the world of plastics decorating and
assembly. We cover hot stamping, pad printing, screen printing, heat
transfers, in-mold decorating, as well as ultrasonic
welding, heat staking, and other plastics assembly techniques.
If you are not currently
receiving the magazine, fill out the online subscription form and
we’ll
get you on the list!
If you are a supplier to the industry, look through our
advertising rates and editorial schedule. Because we have a targeted circulation
of 10,000, you will find our rates as low as ˝ the price of more general
plastics magazines.
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Watch this space for news about our next Webinar.
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CALENDAR
June 22-26 NPE2009, Chicago, Ill.,
(202) 974-5235, www.npe.org
June 22-24 SPE ANTECTM 2009 Chicago, Ill.,
(203) 775-0471, www.4spe.org
July 28-29 Pad
Print University, Lowell, Mass., (978) 459-6533 X310,
www.padprinters.com
September 15 - 17
HBA Global Expo, New York, NY, 212-600-3000
www.hbaexpo.com
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EMPLOYMENT OPPORTUNITIES
• Hot Stamp Equipment
Machine Builder
(07/01/08)
Self motivated team player with experience
in design, trouble-shooting, machine building. Literate in latest
software / CAD, PLC. Hands on tool room experience, automation
components. Experience with Hot Stamping Machinery a must. Position
located in North Carolina.
Reply to: Hiring Manager:
compoplast1@aol.com
• Hot Stamp Equipment Sales (07/01/08)
Experienced machinery sales person with working
knowledge of Hot Stamping industry. Machine trouble shooting and
application experience. Position located in North Carolina.
Reply to: Hiring Manager
compoplast1@aol.com
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Tips for Advertising in an Uncertain Economy
With all the talk about a slowing economy, business owners are looking for
ways to cut costs. However, cutting advertising during an economic downturn is
not a sound business practice, says Mac McIntosh, a business-to-business
marketing consultant located in North Kingstown, Rhode Island.
It’s been proven over and over that companies that advertise during a
slowdown “are the first to come back,” says McIntosh. They also experience
“faster growth at the other end [of a slowdown],” he says. McIntosh tested this
theory firsthand in 2001-2002 when the economy hit the skids. He continued to
advertise and found his business doing well when things turned around; some
competitors who had foregone advertising ended up out of business, he notes.
What should you do to market your company
during tough times?
- Tweak your advertising message, he says. In a downturn, consider running
ads that focus on products or services that are most profitable, the easiest
to sell or those most applicable to potential customers.
- If your budget is tight, hold off running “image” ads. Instead of
promoting your company’s image or brand, design ads with offers or calls to
action.
- Include a variety of offers tailored to customers at different places in
the buying cycle. You might want to offer free samples to those thinking about
trying out your firm, as well as a tool or checklist for those further along
in the sales process. Coupons work, says McIntosh, whether customers
actually clip them or cite the special offer when they are ready to order.
- If you don’t currently track leads from ads, start now, says McIntosh.
Doing so is easier and less expensive than you might think. You can use
unique extension numbers for phone numbers used in ads in different
publications, promote a specific web landing page in each ad, or use a
unique email address, he suggests.
- Determine if your suppliers offer a co-op marketing program, enabling
you to share the costs.
Mac McIntosh specializes in helping companies get more high-quality sales
leads and turn them into sales. He can be reached at (800) 944-5553, or via
email at
mcintosh@sales-lead-experts.com.
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SPE Decorating & Assembly Division to Sponsor Extensive
Programming at ANTEC™ 2009
For the first time in ANTEC™ history, the SPE Decorating &
Assembly Division will present a full day of sessions at the 2009 ANTEC, June
22-24 in Chicago. From surface treatments, optical coatings, and inkjet
decoration to ‘smart’ materials, plastic plating, and laser welding, the
division has orchestrated a strong line-up of technical papers addressing
emerging trends in decorating and assembly technologies – more than doubling the
papers presented in 2008!
The following is a complete list of programming sponsored
by the Decorating & Assembly Division and will be presented on Wednesday, June
24, 2009 during ANTEC 2009:
- Surface Modification of Inks, Coatings, and Adhesives –
The Interfacial Effects, Enercon Industries Corporation
- Join the Jet Set – Developments in the Use of UV Ink Jet
for Industrial Coating, Hexion Specialty Chemicals
- Laser Welding Using Infrared Absorbing Films, Gentex
Corporation
- Considerations for Producing High Quality Plated Plastic
Components, MacDermid Industrial Solutions
- Beyond the Bling: PVD/Coating Systems that Provide Novel
Opportunities, Fusion UV Systems
- Adhesion Promotion Using Flame Plasma Surface Treatment –
A Viable and Green Alternative to Conventional Methods, Flynn Burner
Corporation
- Optical Coating Applications for Consumer and Industrial
Polymer Displays, North American Coatings Laboratories
- Impact of Flexible Automation on In-Mold Labeling, ABB
Robotics, Matrix, and StackTeck
- Innovative PVD Technology – Sustainable Metallization
Process with Advanced Functionalities for Plastic Surfaces, Hartec Anlagenbau
GmbH
- InfraStake – Energy Where You Need It, Not Where You
Don’t, Extol, Inc.
ANTEC™ 2009 will run in conjunction with NPE 2009, June
22-26 in Chicago. ANTEC sessions will take place June 22-24. For information on ANTEC™ 2009, visit
www.4spe.org or call (203) 775-0471.
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Special Focus: