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SGIA Show Preview
The 2011 SGIA Expo will be bringing “Big Imaging to the Bayou” on October 19-21. These SGIA exhibitors may be of interest to those in the plastics decorating industry.
Assembly
Precise, High-Speed Hot-Plate Welding
Association
Letter from the Chairman
Technology
When is it Time to Digitally Decorate?
Focus
Similar Has its Advantages: G7 Solutions for Screen & Inkjet Printing
Management
Sacred Cows in an Economic Downturn
Ask the Expert
Polymer Clichés for Pad Printing
October 19-21
SGIA, New Orleans, LA, www.sgia.org
October 27-28
MAPP Benchmarking Conference, Indianapolis, IN, 317.913.2440, www.mappinc.com
November 16-17
IMLCON & IMDCON 2011, Phoenix, AZ, www.awa-bv.com
April 1-5 2012
NPE2012, The International Plastics Showcase, Orlando, FL, www.npe.org
Copyright 2010 Peterson Publications, Inc.
Plastics Decorating Magazine
2150 SW Westport Dr., Suite 101
Topeka, KS 66614
(785) 271-5801Â Fax (785) 271-6404
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Plastics Decorating Magazine offers the latest news and technologies in the world of plastics decorating and assembly. We cover hot stamping, pad printing, screen printing, heat transfers, in-mold decorating, as well as ultrasonic welding, heat staking, and other plastics assembly techniques.
If you are not currently receiving the magazine, fill out the online subscription form and we’ll get you on the list! If you are a supplier to the industry, look through our advertising rates and editorial schedule. Because we have a targeted circulation of 10,000, you will find our rates as low as ½ the price of more general plastics magazines.
Plastics Decorating Adds to Online Presence with Blogs
Plastics Decorating magazine has added to its online presence with the creation of the Plastics Decorating blog. While a quarterly magazine allows for detailed articles on the subjects of hot stamping, pad printing, heat staking and much more, the blog will provide an opportunity to reach those in the decorating and assembly arenas with more timely messages, as well as posts filled with actionable information. With original content from industry experts John Kaverman, Pad Print Pros, and Rory Wolf, Enercon Industries, the blog will provide additional insights into plastics assembly and decorating challenges. View the new blog at www.plasticsdecoratingblog.com.
Call for Papers — SPE-ANTEC 2012 Conference
The Society of Plastics Engineers (SPE) has issued a call for abstract and paper submissions for the SPE-ANTEC 2012 Conference. The submission and review process will be conducted online at www.antec.ws, and the deadline for submissions is October 19. Plastics industry professionals who submit papers will have a choice between two tracks: technical or commercial. The technical track will include more traditional papers, which addresses new technologies and techniques currently in development in the plastics industry. The commercial track will speak to commercial applications of technologies and techniques, which can be similar to a case study. ANTEC, the world’s largest plastics technical conference, will co-locate with SPI’s NPE2012 on April 2-4, 2012, in Orlando, FL. To submit papers or learn more about the conference, visit www.antec.ws. Need more information? Call 203.740.5452 or email Lesley Kyle at lskyle@4spe.org.
Tips for Advertising in an Uncertain Economy
With all the talk about a slowing economy, business owners are looking for ways to cut costs. However, cutting advertising during an economic downturn is not a sound business practice, says Mac McIntosh, a business-to-business marketing consultant located in North Kingstown, Rhode Island.
It’s been proven over and over that companies that advertise during a slowdown “are the first to come back,” says McIntosh. They also experience “faster growth at the other end [of a slowdown],” he says. McIntosh tested this theory firsthand in 2001-2002 when the economy hit the skids. He continued to advertise and found his business doing well when things turned around; some competitors who had foregone advertising ended up out of business, he notes.
What should you do to market your company during tough times?
- Tweak your advertising message, he says. In a downturn, consider running ads that focus on products or services that are most profitable, the easiest to sell or those most applicable to potential customers.
- If your budget is tight, hold off running “image” ads. Instead of promoting your company’s image or brand, design ads with offers or calls to action.
- Include a variety of offers tailored to customers at different places in the buying cycle. You might want to offer free samples to those thinking about trying out your firm, as well as a tool or checklist for those further along in the sales process. Coupons work, says McIntosh, whether customers actually clip them or cite the special offer when they are ready to order.
- If you don’t currently track leads from ads, start now, says McIntosh. Doing so is easier and less expensive than you might think. You can use unique extension numbers for phone numbers used in ads in different publications, promote a specific web landing page in each ad, or use a unique email address, he suggests.
- Determine if your suppliers offer a co-op marketing program, enabling you to share the costs.
Mac McIntosh specializes in helping companies get more high-quality sales leads and turn them into sales. He can be reached at (800) 944-5553, or via email at mcintosh@sales-lead-experts.com.
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