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Inkcups Now Rebrands to Inkcups

Plastics Decorating

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Inkcups, Danvers, Massachusetts, recently unveiled updated branding to represent what the company is now compared to its startup roots.

Founded in 2001 by CEO Ben Adner, Inkcups provides groundbreaking products and works with its customers by guiding, teaching and ensuring a solution is found to meet their goals. Inkcups is a leading provider of innovative printing equipment, supplies and solutions to customers in the promotional, apparel and industrial markets worldwide.

“We are a rapidly growing, global company, and I want the logo and brand to represent the professional company we have become,” Adner explained. “Also, it was time. At Inkcups, change is good.”

The company’s brand essence of “Imprinted with Ingenuity” is fitting and essentially has two meanings, Adner noted. The first is more obvious. Inkcups provides specialty printing equipment and supplies to its customers with clever and innovative solutions. The second, more subtle meaning is that everyone at Inkcups is imprinted in ingenuity; it is part of their DNA. "Ingenuity is part of the Inkcups culture," Adner said.

For more information, visit www.inkcups.com.